The new 100% electric Lexus RZ 450e flies to the rescue of Dora Milaje warriors in “Black Panther: Wakanda Forever

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Lexus RZ 450e x Black Panther Wakanda Forever

Marvel Studios’ blockbuster releases typically come paired with big brand partnerships, and the one of its next Black Panther: Wakanda Forever, in our cinemas on November 11, is not an exception.

Indeed, in addition to the franchise’s partnership with the Sprite soft drink brand, Black Panther: Wakanda Forever also teams up with Lexus, which becomes the Official Automotive Partner of the thirtieth film in the Marvel Cinematic Universe and the seventh and final one of Phase IV.

Lexus RZ 450e x Black Panther Wakanda Forever

The Japanese automaker will use its third tie-up with Marvel to showcase its new 100% electric Lexus RZ 450e. The new SUV, the brand’s first 100% electric model built on a dedicated platform, will be the star of three commercials borrowing from the film’s universe and entitled “An Electric Future“. The Lexus LC 500 Convertible and the Lexus GX make appearances in the movie.

The three 15-, 30- and 60-second spots were directed by Anthony Leonardi III (Avengers: Endgame, Divergent 2: The Insurgency) and produced by Walton Isaacson Agency, the Lexus’ agency of record for Black, Hispanic and LGBTQ+ audiences.

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Driven by a warrior Dora Milaje, alongside General Okoye, played in the film by actress Danai Gurira, who came to to public attention as Michonne in the hit TV series The Walking Dead, the Lexus RZ 450e embarks on an impressive chase, complete with slaloms, explosions and vibranium spears. Lexus’ first all-electric SUV protects the two warriors and allows them to escape their pursuers thanks to the precision of its One Motion Grip steering and the efficiency of its DIRECT4 all-wheel drive system that automatically distributes power between the front and rear axles with the e-Axle. And, thanks to the 100% electric RZ’s digital rearview mirror and specific seating arrangement, the two Dora Milaje warriors enjoy optimal all-around vision.

Lexus RZ 450e x Black Panther Wakanda Forever

By returning to our successful relationship with Marvel Studios for the highly anticipated sequel to ‘Black Panther’ we are taking this collaboration to another level,” said Vinay Shahani, Lexus vice president of marketing. “The technology, creativity, and imagination we encounter in the futuristic nation of Wakanda is a natural fit for the sustainable, global society Lexus envisions with the introduction of our most advanced vehicle ever, the fully-electric RZ 450e, further extending our electrified vehicle portfolio.”

Lexus RZ 450e x Black Panther Wakanda Forever

The power, elegance, and future-forward vision of the Lexus brand aligns perfectly with the Black Panther franchise. We couldn’t be happier to team up with Lexus once again to bring an action-packed story and supporting 360 campaign to life,” said Mindy Hamilton, Senior Vice President of Global Partnership Marketing at The Walt Disney Company.

Lexus RZ 450e x Black Panther Wakanda Forever

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