Emerging on the horizon of the ever-evolving fashion industry is a fusion of artistry and technology that’s hard to ignore. adidas Originals, a brand notorious for its penchant for cultural exploration and creativity, is yet again blazing trails, this time in the realm of Web3 innovation. Cementing its latest inventive journey, adidas Originals collaborates with Victor Langlois, the 20-year-old whiz and enigmatic artist known as FEWOCiOUS. This team-up brings to the forefront a vibrant mix of physical and digital product drops that underscore the Trefoil’s relentless pursuit of innovation and FEWOCiOUS’s distinctive artistic flair.
FEWOCiOUS, a prominent figure in the burgeoning Web3 art community, stands out with his quirky style, striking aesthetics, and his deeply intimate storytelling techniques, illustrating his experiences as a transgender youth. He made his official debut with adidas at Art Basel Miami in December 2022 under the aegis of adidas /// Studio (Three Stripes Studio). From the age of 16, he has found a canvas in adidas silhouettes for his artistic expressions, weaving a deep connection with the brand.
In celebrating this collaboration, adidas Originals and FEWOCiOUS have jointly launched a limited-edition product-linked Trefoil Flower Mint Pass. Available since June 22nd, it presents NFT holders with the exciting prospect of owning the complimentary artist-designed Campus 00’s sneaker. This classic adidas Originals silhouette now sports a fresh black and white ‘linework’ makeover and a bold, blue and white cloud pattern lace, reflecting FEWOCiOUS’ unmistakable style.
Describing the collaboration with adidas, FEWOCiOUS beamed, “Working with adidas is a real dream come true. I can’t believe I was paintin’ adidas shoes in my bedroom by myself four years ago and now I get to officially collaborate with them! This is one of the longest projects I’ve ever worked on… I really believe in the future of fashion and footwear and the intersection of digital and physical…”
This groundbreaking partnership takes adidas into new territories, as it’s the first time they have created a token-gated, NFC-tagged sneaker tied to a limited edition NFT. Privileges abound for holders of the FEWOCiOUS x FewoWorld: Paint NFTs and ALTS by adidas ‘Decos’ and ‘Soles’ [ALT]er Ego NFTs, including exclusive benefits such as discounted pricing and early access via OpenSea. The public sale follows an initial period of early access for a selection of NFT holders from the broader ecosystems of both the brand and the artist. The Trefoil Flower Mint Pass is available exclusively for minting and purchase on the OpenSea platform, a leading light in the NFT marketplace.
This adidas Originals x FEWOCiOUS collaboration not only seeks to push the envelope in the Web3 community but also aims to inspire wider incorporation of technology and artistry in the fashion landscape. Owners of the Trefoil Flower Mint Pass will have the unique opportunity to redeem the physical Campus 00’s sneaker later this summer, signifying a unique melding of digital and physical fashion realms. Buckle up fashion aficionados, for the future of fashion is here, and it is bold and brilliant.
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