In an age where the faces of fashion labels are increasingly becoming representative of a diverse and globalised consumer base, the luxury titan, DIOR, is setting its sights on the East. The esteemed fashion house recently named Thai stars Nattawin Wattanagitiphat, famously known as Apo, and Phakphum Romsaithong, or Mile, as their latest menswear ambassadors.
With the K-pop sensation sweeping across ambassadorship roles of late, DIOR is breaking the mold, venturing further into the Asia-Pacific region to find the new standard bearers for their menswear line. The incorporation of the celebrated Thai actors into the DIOR family signifies the brand’s expanding horizons, embracing the exciting dynamic energy of Thailand’s thriving entertainment industry.
Kim Jones, the renowned menswear creative director for DIOR, expressed his enthusiasm about this partnership. “Apo and Mile are very cool guys. Their attitude and energy resonate with DIOR’s brand essence. I firmly believe they are the ideal ambassadors to manifest DIOR’s spirit,” he stated.
The high-profile announcement underscores a unique bond established between the actors and the luxury house, in which both Apo and Mile personify the distinctive DIOR style and ethos, not just within Thailand, but on a global stage.
Speaking about his affiliation with the iconic label, Mile enthused, “I am over the moon to join the Dior family as a house ambassador. DIOR, with its rich history and timeless style, is an iconic brand I am excited to be associated with.“
Echoing a similar sentiment, Apo added, “DIOR is a brand I have always admired. It’s an honor to be embraced as a part of the DIOR family.“
The actors, who share screen space in the popular mafia-themed romantic drama “KinnPorsche,” have amassed a global fan base. The show’s success even triggered a five-city Asia tour, underscoring the actors’ popularity and influence. They boast an impressive social media following as well, each with over 3.5 million followers on Instagram.
The move by DIOR is strategically significant as Thailand is quickly becoming a vital market for luxury brands. With a projected worth of $4.6 billion in 2023 and a forecasted annual growth of 5.6 percent through 2028, the luxury market in Thailand holds immense potential.
This Friday, audiences worldwide are eagerly awaiting the unveiling of Jones’s latest collection for DIOR, which, given the recent announcement, is likely to carry a dash of Thai influence.
By appointing Apo and Mile as their brand ambassadors, DIOR has made a bold move, effectively blending Western luxury with Eastern charisma. This partnership is a testament to DIOR’s commitment to embracing global diversity while maintaining its distinct style and elegance.
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