Born in Fukuoka, Japan, Hiroaki Sueyasu graduated from Omula Beauty and Fashion College with a degree in hairstyling in 1996 and moved to London in 2002. After returning to Japan, Hiroaki Sueyasu, a self-taught designer, launched KIDILL in 2014. His inspirations are based on the London punk, hardcore punk, post-punk and grunge cultures he is particularly fond of.