Tag: BOSS

Founded in 1924 by German fashion designer Hugo Boss, BOSS is the main line of HUGO BOSS, the leading German ready-to-wear brand. It is one of the most famous luxury men’s brands in the world.

BOSS Appoints American Tennis Star Taylor Fritz as New Global Brand Ambassador

Rising tennis star Taylor Fritz joins forces with BOSS as their new Global Brand Ambassador, embodying the brand's…

BOSS Unveils the Double B Monogram for Spring/Summer 2024

BOSS unveils the Double B monogram, a symbol of self-assured style in their empowering Spring/Summer 2024 collection. Tailoring…

BOSS Storms the Slopes in Style at the Hahnenkamm Races

High above the snow-capped peaks of Kitzbühel, Austria, the iconic Hahnenkamm Races witnessed the return of a fashion…

Sleek Ski Fashion Hits the Slopes with BOSS and Perfect Moment’s Latest Collaboration

This year, BOSS has once again teamed up with Perfect Moment to create the new 2023 ski collection,…

Crafting Confidence with Every Spritz of BOSS Bottled Elixir

In a world where fragrance transcends the ordinary nuances of life, the unveiling of BOSS Bottled Elixir marks…

BOSS Unveils A Retro-Futuristic Vision for Fall 2023

The clatter of heels on a polished floor, the precision of a crisp white shirt, and the sleek…

BOSS Returns with Stories of Mettle in Fall/Winter 2023 Campaign

If 2022 marked the foundational year for BOSS's profound and powerful #BeYourOwnBOSS movement, 2023 is all set to…

HUGO BOSS Gallops Ahead with “BOSS Equestrian” Debut

Elevating style on horseback, the HUGO BOSS brand unveils its premium equestrian apparel line "BOSS Equestrian" this Fall/Winter…

National Football League Teams Up with BOSS for a Fashion Play

When fashion and sports collide, a sartorial magic takes place. The union of BOSS and the National Football…

Fernando Alonso Accelerates BOSS’s Fashion Drive as Newest Brand Ambassador

Every now and then, the fashion world intersects with the high-octane world of sports in a collision that…

BOSS Legends x Keith Haring Collaboration, The Fusion of Art and Fashion

Art has a way of transcending boundaries, blurring lines, and creating beauty in unexpected places. This spirit finds…

BOSS x NFL Collection, The Ultimate Fusion of Football and Fashion

The BOSS x NFL collection represents a groundbreaking partnership between the world of football and high-end fashion. Seamlessly…

BOSS Spring/Summer 2023 collection shows in Miami

The BOSS Spring/Summer 2023 collection made its debut in Miami on Wednesday, 15th September, showcasing a play of…

Unleash your inner BOSS through the intensity of BOSS The Scent Magnetic for Him

BOSS Parfums has just unveiled its latest addition to the BOSS The Scent collection: BOSS The Scent Magnetic…

Perfect Moment joins forces with BOSS to create a ski capsule collection

BOSS and Perfect Moment, two renowned brands, are teaming up for a capsule collection of skiwear that launches…

BOSS partners with Looney Tunes to celebrate the Year of the Water Rabbit 2023

As Sunday, January 22, 2023 approaches and marks the first day of the Lunar New Year of the…