Tag: AURALEE Show

Founded by Ryota Iwai, AURALEE, which means “the land that lights up“, is part of a true sense of modernity where authenticity rhymes with clarity of design, calm elegance with soft formality and comfort with sensitive sophistication.
High quality raw materials and yarns from Japan and around the world are also part of its DNA.

From Workday Ease to Evening Grace: AURALEE’s Fall 2024 Embraces the In-Between

In fashion, "good clothes" has become a trendy buzzword, with designers emphasising a newfound commitment to making clothes…

AURALEE Spring/Summer 2024 Collection Explores The Unconventional Canvas

The idea of individuality has always been associated with a certain uniqueness, a deviation from the norm, and…

AURALEE – Fall/Winter 2023-2024 – Paris Fashion Week

AURALEE's Fall/Winter 2023 collection is all about comfort, warmth and a quiet sense of ease and well-being. The…

AURALEE – Spring/Summer 2023 – Paris Fashion Week

Ryota Iwai's Japanese brand AURALEE was back in Paris after a two-year absence. The idea of his collection…