Tag: arena

Arena is a well-known Italian brand that specializes in swimwear, sportswear, and accessories for competitive swimming and other aquatic sports. Established in 1973 by Horst Dassler, the son of Adidas founder Adolf Dassler, Arena has become a leading name in the world of swimwear and aquatic sports equipment. The brand’s products are designed for both professional athletes and recreational swimmers, with a focus on innovative materials, high-performance designs, and a strong commitment to quality.

A Golden Splash: celebrating 50 years of arena’s aquatic legacy with “Planet Water” campaign

Once upon a time, 50 years ago, a spark ignited in the world of swimwear, giving birth to…

Arena celebrates 50 Years of iconic swimwear & aquatic innovation

Fifty years ago, the world of aquatic sports was forever changed when Horst Dassler, inspired by Mark Spitz's…