TAG Heuer’s partnership with Porsche moves into high gear with a new version of its Connected Calibre E4 watch in Taycan style.
After two jointly created Carrera automatic chronographs, TAG Heuer and Porsche have continued to display their good understanding on a new timepiece, this time connected.
The new TAG Heuer Connected Calibre E4 – Porsche Edition is not only inspired by the all-electric Porsche Taycan, with its frozen blue look, but also incorporates exclusive Wear OS features for Porsche owners, allowing them to display their car’s information directly on the watch face such as remaining battery charge, range and total mileage. In addition to this exclusive information, Porsche owners and the watch can also control their vehicle’s heating and air conditioning via shortcuts called “complications” displayed on the dial – four will be available at launch. To activate these functions, wearers must have a Porsche ID, a Porsche Connect subscription as well as the My Porsche app installed on their watch and smartphone.
But the exclusivity doesn’t stop there, as they also have a special dial named “Circuit” designed exclusively for them. This new frozen blue dial is inspired both by electrical circuitry (in a nod to both the electric Taycan and the TAG Heuer Connected watch itself) and to racing circuits, offering an animated visual effect with a feeling of technology and speed.
And, among other features that are enhanced on this occasion, there are cutting-edge range of fitness features, including guided workouts built into the TAG Heuer Sport app on the watch, a brighter screen, better contrast, battery life 30% longer (a full day for a full charge).
“For both TAG Heuer and Porsche, the thrill of driving is part of our heritage, and this watch celebrates the fearless spirit of both Maisons – as well as highlights the sustainable innovation of the Taycan,” said Frédéric Arnault, CEO of TAG Heuer.
“This product highlights the natural synergy of our two brands: both fearless and disruptive in their respective fields, and both devoted to delivering unparalleled experiences to our customers. Our brands have led the way in embracing new technologies: just as TAG Heuer has led the luxury watch world in terms of embracing smartwatch technologie, so Porsche’s sports cars such as the all-electric Taycan innovate in their fields,” added Detlev Von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.
The TAG Heuer Connected Calibre E4 – Porsche Edition features a sandblasted black titanium case associated to a black ceramic polished bezel with a dedicated scale going from 0 to 400 referencing to the Porsche car’s speed, a black steel crown encircled by black rubber, a TAG Heuer shield and ice blue pushers. On the bezel, information about the car and measurements such as heart rate can be displayed while the word “Porsche” is engraved on the bottom of the bezel and on the top, the number “100“. A “TAG Heuer x Porsche” inscription is also engraved on the titanium case back.
The watch comes with a black calf leather strap with blue stitching that echoes the leather finish of the Taycan’s interior. An additional black rubber strap is also part of the package.
The TAG Heuer Connected Calibre E4 – Porsche Edition will be available in September 2022, on Tagheuer.com and in the brand’s stores.