The Swoosh launches its new Nike Air Max Pulse silhouette

Dropping on Air Max Day 2023.

1 min read
Nike Air Max Pulse

On a day that holds great significance to sneaker enthusiasts, Nike is once again set to make a statement. Commemorating the anniversary of the trailblazing Air Max 1, Air Max Day has been an annual event since 2014, often marked by the release of reimagined classics or novel iterations. But this year, Nike is taking it up a notch with the debut of the Nike Air Max Pulse – a shoe that captures the essence of London’s urban landscape and music scene.

Nike Air Max Pulse

Drawing inspiration from the stark lines and raw textures of brutalist architecture, the Nike Air Max Pulse combines a minimalist and contemporary approach to design. The silhouette’s sleek appearance is reminiscent of the city’s concrete jungle, while still maintaining the distinct feel of Nike’s Air Max range.

Nike Air Max Pulse

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The innovative Air Max Pulse features the same AIR unit as its cousin, the Air Max 270, but takes the experience a step further. By incorporating strategic weight distribution on the air unit, the shoe boasts improved bounce and responsiveness, setting new standards for sensory design in the world of footwear.

Nike Air Max Pulse

Constructed to withstand the demands of both day and night, the Air Max Pulse is as durable as it is stylish. Its mesh upper, contrasted with multiple Swoosh placements and a refreshed Air Max branding on the heel, delivers an iconic yet fresh aesthetic.

Nike Air Max Pulse

But the Air Max Pulse’s story goes beyond its architectural influences. Nike has also tapped into the vibrant energy of London’s music scene to inform the design. With the city’s eclectic soundscape as a guiding force, the shoe channels the pulse of London’s most dynamic tunes.

Nike Air Max Pulse

To truly capture the spirit of the Air Max Pulse, Nike enlisted the help of groundbreaking London musicians Nia Archives and Jeshi. These artists, who embody the essence of the shoe, take center stage in the latest Air campaign, adding another layer of authenticity to the Air Max Pulse’s narrative.

Set to be released on March 26th, the Nike Air Max Pulse “Summit White” will be available on Nike.com and at select partner stores. Don’t miss the opportunity to own a piece of sneaker history that pays homage to the Air Max legacy while embracing the future of urban design and music.

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