Certina, a renowned name in Swiss watchmaking with a rich history dating back to 1888, has recently made a significant move by entering the French market. This strategic expansion by Swatch Group, the world’s largest watch conglomerate, adds a new dimension to the global timepiece landscape.
The watchmaking industry, already bustling with prestigious names like Rolex and OMEGA, welcomes Certina’s entry into France. This move marks a pivotal moment for the brand, known for its exceptional quality and innovative designs. Certina’s integration into the Swatch Group’s portfolio in 1983 was a key milestone, and its reentry into France signifies a renewed commitment to its legacy and future aspirations.
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Certina’s journey from its founding in Grenchen, Switzerland, by Adolf and Alfred Kurth, to becoming a symbol of precision and reliability is a testament to its enduring craftsmanship. The brand’s DS (Double Security) concept, introduced in 1959, revolutionized watchmaking with its robust design and exceptional durability, catering to adventurers and sports enthusiasts.
In France, Certina aims to fill a unique niche within the Swatch Group’s range, positioning its sports watches in the mid-price segment. The brand’s offerings, priced between €600 to €1,000, promise accessibility without compromising on quality or design.
The DS Action Diver 43 mm is a prime example of Certina’s commitment to excellence. This timepiece, embodying the spirit and style of Certina, is a true diver’s watch. Meeting the rigorous ISO 6425 standard and boasting a water resistance of 300 meters, it is an embodiment of both aesthetic appeal and functional prowess. Its Powermatic 80 automatic movement, with a Nivachron balance-spring and an impressive power reserve, underscores Certina’s dedication to innovation in watchmaking.
Certina‘s foray into the French market is not just about introducing new watches; it’s about offering a fresh perspective and choice to enthusiasts. The brand, while maintaining its heritage, is set to create a distinct identity in France, promising a blend of tradition and modernity to its discerning clientele. This move by Swatch Group highlights a strategic vision that respects the past while boldly embracing the future, making Certina a brand to watch in the evolving world of timepieces.