SUNNEI has been making waves in the fashion industry with their unique and innovative approach to fashion shows. Their latest SUNNEI Fall 2023 performance at Palazzina Sunnei was no exception, as they stage a crowdsurfing fashion show that left the audience in awe.
SUNNEI’s team, consisting of designers, product managers, web experts, and more, all dressed in the latest fall collection, took to the catwalk and dove into the crowd, creating a rare moment of participative and joyful fun. This show was the epitome of Sunnei-ism, a term that represents the brand’s philosophy of freedom, trust, interaction, and participation.
The collection itself was a feast for the senses, with vibrant colors, crocheted fur textures, and flocked denim making a statement. SUNNEI’s designers, Loris Messina and Simone Rizzo, view the brand as a cultural container rather than just a fashion company. Their designs are carefully considered and attractive, perfect for active and adventurous individuals.
As the show came to a close, Messina and Rizzo took their final bow by crowdsurfing, further emphasizing the brand’s philosophy of trust and participation. The show notes, which included portraits of all the team members, were a testament to SUNNEI’s strong sense of community.
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