The season of festivities is upon us, and Versace unveils its latest holiday advertising campaign is a vibrant showcase of joy and high fashion, with Stray Kids’ Hyunjin bringing a youthful exuberance to the luxury brand’s seasonal offering. Since his appointment as brand ambassador in July, the K-pop star’s influence has been nothing short of meteoric, with his debut with Versace proving to be as impactful as his performances on stage.
The Italian luxury house has indeed struck a chord with fans around the world. Hyunjin’s image, synonymous with style and youthful vibrancy, blends seamlessly with Versace’s opulent aesthetic. The campaign imagery, a series of images that capture the essence of holiday cheer, is rich with the spirit of the season. You can almost hear the rustling of wrapping paper and the soft laughter as Hyunjin joins other talents in bringing the magic of the Versace holiday to life.
Donatella Versace herself expresses her excitement for the collaboration, emphasizing the joy and love at the heart of this festive collection. Hyunjin, dressed in Versace’s finest, echoes this sentiment, embodying the luxurious yet playful nature of the holiday season.
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The campaign also introduces the Athena tote bag, a new icon in the Versace lineup. Made with sustainability in mind, the tote features the unmistakable Versace logo and a jacquard motif that speaks to the brand’s commitment to combining style with conscious production. Hyunjin pairs the accessory with a relaxed ensemble that speaks to comfort without compromising elegance – a nod to Versace’s ability to dress moments, not just people.
The involvement of acclaimed photographer Angelo Pennetta and videographer Rosie Marks adds a layer of sophistication to the campaign, capturing the essence of a holiday filled with sparkle and surprise. The visuals are more than just advertisements; they’re an invitation into a world of Versace glamour, where holiday spirits are high and fashion takes center stage.
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