Stepping Up the Game with Clarks and Popcaan

Check out the latest Clarks and Popcaan fusion, featuring a revamped Wallabee with a bold camouflage print and the unmistakable "Unruly" touch. It's a fresh take on classic craftsmanship, available November 10th.
November 8, 2023
1 min read
Stepping Up the Game with Clarks and Popcaan
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Clarks and Popcaan unveil a refreshed Wallabee model, marking an original partnership that brings together classic British craftsmanship and Jamaican flair. The result is a vibrant blend of style and culture that once again places Clarks at the forefront of footwear fashion.

Jamaican artist Popcaan has a long association with Clarks, having created the dancehall hit that pays homage to the brand. The song’s catchphrase has echoed through the streets, signifying the artist’s affinity with the label. Riding the wave of his double triumph at the Jamaica Music Awards, Popcaan brings his musical verve to the footwear scene.

Stepping Up the Game with Clarks and Popcaan

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In a bold move, the Wallabee boot undergoes a transformation under Popcaan’s vision, adopting a deconstructed and rugged camouflage pattern peppered with his “Unruly” insignia. This particular design stands out and reflects Popcaan’s distinct taste, much like his eclectic music tracks. The boots retain Clarks’ signature craftsmanship, with artisanal stitching and the classic crepe sole that has defined the brand’s heritage.

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With a touch of nostalgia, Popcaan compares the design process to composing a melody, underscoring the significance of this collaboration. The Wallabee boot, a staple of the Clarks collection, now tells a story of cultural convergence that resonates with both sneaker enthusiasts and the artist’s fans.

The highly anticipated capsule is set to drop on November 10th and will be accessible globally, with availability spanning online platforms and select stores in major cities.

Click on this link to read this article in French version


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