PUMA unveiled Stade Rennais F.C.’s third kit for the 2023-2024 season. The new kit was not just a fashion update but a unique homage to Rennes’ remarkable connection with the digital era, reflecting the city’s illustrious past as a harbinger of technological innovation.
Stade Rennais F.C. teamed up with sportswear giant PUMA for a kit launch that marries the thrill of football with the vibrancy of Rennes’ digital history. Tracing back to the birth of the Minitel in the 1980s, Rennes has since stood as a beacon of digital excellence, its legacy living on in the landmark Mabilais building. This impressive structure, once the nerve center of a bustling industry, now symbolizes the seamless transfer from yesteryear’s innovations to future advancements.
The celebration of Rennes’ unbreakable ties with the digital world is impressively woven into the fabric of Stade Rennais F.C.’s third kit. The predominant black ensemble comes alive with pixel-inspired patterns adorning the front, while gold-colored sponsors lend a touch of elegance. The open collar further underscores the daring audacity intrinsic to Stade Rennais F.C.’s spirit. Echoing the harmonious mix of the past and the future, the kit’s presentation was set against the nostalgic yet futuristic backdrop of the Digital Arts studio of Rennes.
“PUMA’s tribute to Rennes’ digital history through Stade Rennais F.C.’s third kit not only marks a unique fashion statement but a fascinating convergence of sport, technology, and local heritage,” shared an ardent fan.
To enhance the footballers’ on-field performance, PUMA incorporated its groundbreaking ULTRAWEAVE technology into the jersey design. The ULTRAWEAVE technology is a marvel of sportswear engineering that offers the lightest performance garment ever crafted, setting the stage for what PUMA claims is the fastest football jersey in the world.
Years of rigorous testing with PUMA athletes has resulted in this ultra-light fabric that pushes the envelope of sportswear performance. ULTRAWEAVE brings together durability and breathability, enhanced by thermoregulatory properties that promise optimum performance under extreme conditions. The recycled polyester dryCELL jersey ensures quick drying and minimal water retention, thus keeping the footballers at their prime, come rain or shine.
The new third Stade Rennais F.C. jersey is now available from club stores and selected retailers.
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