When the news of Adam Driver playing Enzo Ferrari in the upcoming Michael Mann movie surfaced, it wasn’t just cinema enthusiasts who were eager to discuss. The casting choice, a nod to the merger of cinematic realms and automotive legacies, was scrutinized for its authenticity. But such cross-cultural forays aren’t just limited to silver screens. A parallel narrative emerged in the fashion corridors where Italy’s automotive giant, Ferrari, steered its way, unfolding its narrative fabric. Spring 2024, for Ferrari, isn’t about horsepower but about haute couture.
This season sees Rocco Iannone, a beacon of Ferrari’s clothing aspirations, painting a masterstroke on a canvas that marries engineering with elegance. With a history of meticulously weaving fashion’s narrative for Ferrari, Iannone’s recent venture saw him embracing minimalism yet resisting monotony. Gone were the overt logos, replaced by tasteful subtleties like the house horse in metallic or the muted branding on underwear. An obvious endeavor to eclipse the overshadowing automotive image and surface as a standalone fashion brand.
Taking center stage at Teatro Vetra, the collection was a visual symphony of art and ambition. Models gracefully treaded the white podium, encapsulated by walls that hinted at metallic finishes. To the discerning eye, the duality was evident – an ode to handcrafted elegance and cutting-edge technology. As Vivaldi’s strings resonated with modern techno beats, Iannone’s vision was as much about looking back as it was about surging forward.
Commencing with pristine white ensembles, the collection traversed through a palette of neutrals, dabbled in powder pink, explored terracotta, and fittingly crescendoed in Ferrari red. A deliberate nod to its automotive roots yet straying enough to maintain its fashion-forward identity. Denim too, made a significant appearance, providing a touchstone to both workwear and racing ethos, reaffirming Iannone’s commitment to diversity in design.
But the pièce de résistance was undeniably the garments crafted in Rosso Corsa leather. An audacious move that bridged the realms of fast cars with high fashion, echoing both “power and eroticism” – two elements Iannone recognizes as the lifeblood of Ferrari’s legacy.
© Photos: Ferrari
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