Skepta, the English music icon, has teamed up with PUMA as their global ambassador in September 2022. The collaboration has already created buzz in the fashion world, as Skepta was seen lately promoting the new PUMA VELOPHASIS Bionic silhouette during Paris Fashion Week 2023. The VELOPHASIS is the latest franchise from the German sportswear brand and is a line of lifestyle sneakers that blends performance breakthroughs from the turn of the century with the trendy Y2K style.
The VELOPHASIS sneakers boast a sleek, classic black and white look and offer a mesh-heavy, comfortable and affordable option for consumers. The shoe has already made appearances at fashion events, such as PUMA’s New York Fashion Week presentation in September or on the feet of the NBA star Kyle Kuzma, who starred in PUMA’s Hometown Heroes campaign.
The design of the VELOPHASIS fits perfectly with the ongoing Y2K trend. The asymmetric upper features a honeycomb-patterned mesh, textured overlays, and a chunky sole unit, paying homage to PUMA’s COMPLETE line from the 2000s. The VELOPHASIS comes in two versions, “Bionic” and “Phased”, and is set to be released in different colorways, starting with the Bionic in a cream and electro-blue colorway on February 4, followed by the Phased in three colorways on February 11.
PUMA has promised more collaborations and schemes for the VELOPHASIS in the coming months, making it an exciting time for fans of the brand and Skepta.
You maybe interest to read:
PUMA taps Skepta as long-term collaborator and ambassador
PUMA unveils the next generation of its FUTURE franchise
PUMA starts the race for the first place with the new BMW MMS ULTRA SL
Click on this link to read this article in French version.
