As summer descends, we all look forward to the glorious sunshine and the chance to show off our seasonal styles. This year, the fashion-forward and eco-conscious among us have something truly special to anticipate: the launching of the first eyewear line by the renowned Danish fashion house, Samsøe Samsøe.
In a bold expansion of their portfolio, Samsøe Samsøe has partnered with sustainability trailblazer Yuma Labs to create an exclusive eyewear collection. This ambitious venture marks their inaugural foray into the world of optics. The collection strikes a balance between style and substance, offering an array of sunglasses that cater to the sartorial tastes of the modern consumer while upholding the brand’s commitment to sustainability.
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The assortment presents four distinct designs, each rendered in four different color palettes. This spectrum of options allows the wearer to express their individuality and embrace the audacious summer trends. Whether it’s the classic noir or the daring vibrant hues, the collection is designed to seamlessly complement any summer outfit, offering a bold statement to those unafraid to stand out.
However, what truly sets this collection apart is the conscious effort to intertwine fashion with environmental responsibility. Upholding their commitment to sustainable fashion, Samsøe Samsøe and Yuma Labs have ensured that each pair of sunglasses is crafted from 100% recycled polyester, presenting a stylish solution to the mounting issue of plastic waste.
Emphasizing transparency in their sustainable practices, Yuma Labs has integrated a unique QR code with each pair of sunglasses. This innovative feature enables customers to trace the lifecycle of their purchase, providing insights into the circular journey of each product – from raw materials to your hands and eventually back to the cycle of reuse.
In a further stride towards circular fashion, Samsøe Samsøe has also announced a future recycling initiative. From spring 2024, customers will be able to return their sunglasses from this and future collections for recycling. To sweeten the deal, the brand is offering a reward for this eco-conscious action – a discount code for their next online purchase on Samsoe.com.
With prices starting at a modest 85€, the collection is poised to revolutionize the eyewear market with its fusion of affordability, high fashion, and sustainability. Now available in stores and on Samsoe.com, the collection is ready to meet the discerning eyes of the fashion-conscious and eco-aware customers.
Click on this link to read this article in French version