The prestigious fashion house, SAINT LAURENT, is taking a bold step into the world of cinema with the establishment of its new subsidiary, SAINT LAURENT Productions.
With feature film projects already underway, SAINT LAURENT Productions aims to blend the worlds of fashion and film, creating a lasting impact in both industries.
SAINT LAURENT Productions is set to make its debut at the Cannes Film Festival next month, featuring two shorts in the official selection. The new subsidiary, which is the first of its kind in the fashion industry, is expected to operate profitably while bringing additional visibility to the brand and its aesthetic.
SAINT LAURENT‘s creative director, Anthony Vaccarello, has played a key role in the conception of the new production foray. Collaborating with renowned filmmakers such as David Cronenberg and Paolo Sorrentino, Vaccarello is set to showcase the brand’s vision on the big screen. Vaccarello has stated, “These directors never fail to open my mind and, in a way, the singular, radical vision they bring to cinema has made me the person I am today.“
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The fashion house aims to create films that will resonate with audiences for years to come. Vaccarello explains, “For me, a film is something you can still see in 10, 20, 30 years if it’s a good film.” He believes that producing films represents an opportunity to reach a wider audience for the brand and expand the vision of Saint Laurent.
Vaccarello’s approach to creating films is grounded in the belief that filmmakers should be unshackled and free to tell their stories without commercial constraints. He says, “A good film is made by someone who feels free.” This perspective aligns with SAINT LAURENT’s history of empowering self-expression and individuality through fashion.
As the first projects of SAINT LAURENT Productions are heavily skewed toward seasoned auteurs and European sensibilities, Vaccarello envisions a future focus on the new generation of filmmakers. With an output of one to two films per year, SAINT LAURENT Productions aims to make a lasting impact in the cinematic world.
The Cannes Film Festival serves as a significant milestone for SAINT LAURENT Productions, showcasing the brand’s commitment to intertwining fashion and cinema. Vaccarello explains, “Fashion, cinema, art — it’s part of me, it’s part of what I’m doing. SAINT LAURENT is a cinematic brand.“
SAINT LAURENT Productions is poised to revolutionize the fashion industry, proving that fashion is not just about clothes but also about telling captivating stories. With a strong vision and a commitment to creativity, SAINT LAURENT Productions is set to create a lasting legacy in both the worlds of fashion and film.
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