In a groundbreaking collaboration, sacai and Mercedes-AMG have unveiled a capsule collection that redefines the boundaries between fashion and automotive design. The partnership, which marks sacai’s first venture with an automotive brand, presents a fascinating blend of tradition and innovation, performance and style. Inspired by Mercedes-AMG’s iconic racing car, the Mercedes-Benz 300 SEL 6.8 AMG or “Red Pig”, the collection embodies the spirit of both brands – progressive yet timeless, casual yet performance-driven.
The collaboration, which debuted at Mercedes-AMG‘s Speed City event ahead of the Formula One™ Grand Prix, includes a range of luxury ready-to-wear and accessories. Available for a limited time at AMG Speed City in Las Vegas and online at Nordstrom.com, the collection offers a unique opportunity for fashion and automotive enthusiasts alike.
Based on the unlikely success story of the “Red Pig”, which defied expectations in the 1971 24 Hours of Spa, the collection brings a fresh perspective to familiar fashion archetypes. The dynamic badges, a hallmark of the collaboration, are emblazoned across a range of items including blousons, T-shirts, tote bags and a jumpsuit. These elements symbolise the intersection of sacai’s innovative design approach and AMG’s racing heritage, creating pieces that are not only visually stunning, but also rich in meaning and intent.
Michael Schiebe, CEO of Mercedes-AMG, expressed his excitement about the collaboration, highlighting the brands’ shared commitment to innovation, disruption and uniqueness. Chitose Abe, designer and founder of sacai, echoed these sentiments, emphasizing the importance of design with purpose and the mutual respect and admiration between the two brands. “Our approach to design with purpose at sacai is to always explore the quintessential forms and create something new. The purest intention is to start from the archetype, which also applies to collaborations, working with the original and the best in their respective fields. AMG is a true symbol of our intentions, and this meeting comes with the deepest respect and admiration for our mutual understanding of innovative quality and pure elegance,” she said.
The fashion capsule is complemented by a bespoke wrap for the all-new Mercedes-AMG GT, designed by sacai. This wrap transforms the car’s exterior into a creative reinterpretation of the Red Pig’s design codes, featuring a mirrored chrome skin with embossed original badges and shapes. This addition not only completes the collection, but also represents the seamless fusion of automotive design and fashion.