Amidst the drizzle that danced on the cobblestones of Paris, the sartorial universe was drenched in an exhilarating display of Danish outerwear label RAINS‘ Spring/Summer 2024 collection. A timely affair, the event unfolded under the city’s heavy downpour, embracing the climate’s whimsicality as if orchestrated by the gods of fashion themselves. On this day, an unapologetic celebration of the brand’s core identity bathed the city, illustrating its unrivaled commitment to pristine rainwear in a world clamoring with too much noise.
Following the show, Tanne Vinter, the brand’s Head of Design, captivated the audience with her inspired vision for the collection titled “Drenched.” She expressed a keen desire to stay true to the essence of the brand by exploring, enhancing, and yet not straying too far from its roots. “We really wanted to show something pure and very honest, that felt spot on brand,” Vinter articulated.
The collection featured more than the brand’s iconic polyurethane raincoats. They were the central characters, but with a twist – oversized, multi-layered, and cloaked in monastic monochrome silhouettes. Vinter explained, “I wanted to challenge the classic surface of P.U. that is often smooth by creating textures and structures for it.”
To this end, the material itself underwent a transformation. It metamorphosed into paper-thin and liquid-esque forms, paving the way for floaty overcoats, crisp sleeveless vests, opulently ruched ensembles, and glossy puffy ponchos.
One standout innovation was the use of laser-cutting in some pieces. However, these, Vinter clarified, were merely for show. “The interesting thing about them is that if you actually stand still, water rains down and [the item] is waterproof,” she joked. However, she couldn’t guarantee the same for those on the move.
The collection also boasted clever practical updates, including unique fastenings that allowed the incorporation of a backpack under the shoulder vent. This ingenious detail maintained the coat’s sleek lines while providing enhanced protection to the wearer’s belongings. The brand’s collaboration with Germany-based 3D footwear specialist Zellerfeld also made a comeback with fresh colorways, promising new orders on the fall’s designs available right after the show.
© Photos : RAINS
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