In a passionate tribute to New York’s rich basketball culture, PUMA and Rhuigi have masterfully woven this vibrant energy into their latest collaboration, the PUMA x Rhuigi Drop 3.
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The third installment of their “New York Worldwide” collection is a celebration of basketball past and present, embodied by the two notable figures of the sport: RJ Barrett, the current NBA sensation, and the iconic Walt “Clyde” Frazier.
In the heart of the Big Apple, the rhythmic bounce of the basketball on the hard courts is as New York as it gets. This unique beat has been the soundtrack of the city, reverberating in schoolyards, stadiums, and courts across its five boroughs. The essence of this story, embedded in time, is beautifully encapsulated by the PUMA x Rhuigi collaboration, a homage to New York, a city that has perennially stood as a towering beacon of global culture.
At the creative helm of this collaboration is Rhuigi Villaseñor, a designer based on the west coast. His vision brings to life the charm of the old and the allure of the new, redefining what “Made in America” stands for through an authentic interpretation of the city’s stylistic cues.
The PUMA x Rhuigi Drop 3 assortment stands as a nostalgic nod to the aesthetics of basketball courts. PUMA’s Clyde Mid gets a vintage-inspired makeover, sporting classic colorways juxtaposed with an intentionally worn-out look. The pre-yellowed sole of the shoe is an elegant tribute to the ageless love of basketball. The collection extends to clothing, presenting an array of options from graphic tees and basketball shorts to an oversized tote. Each piece is embellished with unique “New York Worldwide” graphics, an ode to the city’s profound influence on music, style, and culture.
After all, New York isn’t just a city, it’s an immersive state of mind.
As RJ Barrett, the young face of the NBA, and the legendary Walt “Clyde” Frazier, who lent his name to PUMA’s Clyde, front the campaign, they symbolize the city’s basketball heritage and its vibrant present.
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Set to hit the shelves on May 27, 2023, the PUMA x Rhuigi Drop 3 collection will be available in PUMA stores, on the PUMA.com, and at PUMA retailers.
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