The highly anticipated second installment of the PUMA x Perks and Mini (P.A.M.) BIO/VERSE project has finally arrived, pushing the boundaries of creative collaboration and sportswear innovation.
Drawing inspiration from the biodiverse beauty of North Sumatra’s untamed jungles, this collection of technical sportswear is designed to celebrate the spirit of exploration while harnessing the iconic “psy-active” energy that P.A.M. is renowned for.
The PUMA x Perks and Mini BIO/VERSE project spans four seasons, with each installment introducing a unique collection that reflects the ever-evolving synergy between the two powerhouse brands. For the second installment, the campaign invites you on an exhilarating journey through the lush landscapes of North Sumatra, where Thaiboy Digital and Cartoon uncover hidden portals and pay tribute to the region’s rich biodiversity. This immersive experience is brought to life by a diverse ensemble of storytellers, creatives, scientists, rangers, and conservationists, united in their passion for honoring the sacred wonders of the natural world.
In preparation for this thrilling adventure, PUMA and P.A.M. have crafted an exceptional lineup of technical silhouettes, incorporating light and airy graphics, trail-inspired details, and functional utility throughout the collection. Standout pieces like the Zip-Off Jacket, Reversible Cap, and Woven Pants seamlessly blend outdoor exploration with Perks and Mini’s unmistakable visual DNA. The collaboration also introduces a special wordmark, seamlessly integrating the logos of both brands to symbolize their creative partnership.
Elevating the collection further, PUMA x Perks and Mini have reimagined three of PUMA’s summer-ready footwear silhouettes – the Prevail TRL, Clyde Rubber, and Trinomic Sandal. Bold color blocking and high-vis hits on the trim and laces infuse each style with a fresh and dynamic aesthetic that perfectly complements the daring spirit of the BIO/VERSE project.
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The PUMA x P.A.M. collection is set to launch on April 29, available at PUMA flagship stores, PUMA.com, P.A.M. stores, PERKSANDMINI.com, and select distribution partners.
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