The worlds of high-performance racing and fashion collide with the release of the PUMA x Mercedes-AMG Motorsport “Wild Child” collection for Spring/Summer 2023.
This electrifying collaboration marks a new partnership between global sports giant PUMA and Mercedes-AMG Motorsport, as PUMA gears up to provide AMG factory drivers in GT Sport with its exclusive, fireproof, and lightweight racewear.
Two industry leaders, PUMA and Mercedes-AMG Motorsport, are teaming up to deliver an innovative and daring collection that reflects the “Forever Faster” spirit of Herzogenaurach and the driving performance of Affalterbach. Following several triumphant seasons with the Mercedes-AMG Petronas F1 Team, PUMA expands its relationship with Mercedes-AMG Motorsport to drive both brands’ lifestyle approaches forward, blending motorsport and car culture seamlessly.
The inaugural PUMA x Mercedes-AMG Motorsport collection is a bold, performance-ready statement that echoes the power output, driving dynamics, and unique features of Mercedes-AMG vehicles. As the performance luxury brand, AMG serves as the “Wild Child” of Mercedes-Benz, a characteristic proudly showcased in the Spring/Summer 2023 collection.
The collection bursts with energy, using four primary colors – green, pink, blue, and black – combined with the iconic white AMG lettering logo. It includes Woven Jackets, T-Shirts, Woven Shorts, and long Woven tracksuit pants in three distinct colorways. Furthermore, the collection highlights three eye-catching footwear models – the PUMA RS-X, PUMA Slipstream, and PUMA Maco SL.
Thomas Josnik, General Director Motorsport at PUMA, expressed his excitement about the partnership, stating, “The performance-driven and young lifestyle approach of our new partner is a perfect fit, blending the worlds of Motorsport and Car Culture which PUMA embraces in our ‘FOREVER. FASTER.’ credo.” He also anticipates the collaboration to generate numerous community-driven events, podium wins, and successful seasonal campaigns.
Christoph Sagemüller, Head of Mercedes-AMG Motorsport, shared his enthusiasm for the extended cooperation with PUMA, noting, “As Mercedes-AMG Motorsport Official Partner, PUMA will also supply our factory drivers in GT Sport with race gear.” He added that the racing-inspired car culture will become even more tangible for fans through the integration of performance-oriented designs into the seasonal PUMA x Mercedes-AMG Motorsport Sportstyle collections.
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The highly anticipated Spring/Summer 2023 PUMA x Mercedes-AMG Motorsport “Wild Child” Collection is now available in selected PUMA Retail stores and online at puma.com.
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