Just when you think there’s nothing left to surprise the world of football jerseys, PUMA alongside Racing Club de Lens rises to the occasion. Venturing boldly into unfamiliar terrains, they’ve done it again, presenting a third jersey that screams, “Nous sommes là” (“We are here”).
Picture this – PUMA, a sportswear titan, and Racing Club de Lens, a football team with a history rich as gold, joining hands. They’ve graced fans with two stunning jerseys earlier this season. But the pièce de résistance, their third jersey, was unveiled not just anywhere but on English soil, in a chip shop. Not just any chip shop either – one that bore the vibrant colors of the newly minted jersey. Talk about capturing the imagination!
It’s undeniable that the Racing Club de Lens, colloquially called the “Sang et Or,” (“Blood and Gold”) have taken the footballing world by storm in the 2022-2023 season. Fueled by a fan base whose passion is unparalleled, they’ve made waves across stadiums, not just in France, but throughout Europe. Their ambition is palpable, and it resonates in every cheer, every song, every stitch of the jerseys they don.
Predominantly white, with two striking vertical “Blood and Gold” stripes on the left, the third jersey is a symbol of purity punctuated by passion. Gold, a color that has come to be synonymous with the club, graces the collar. And there, etched for eternity, is the tribute to the unparalleled Lens fans – “NOUS SOMMES LÀ,” (“WE ARE HERE”). These words complete the trilogy of sentiments that PUMA and Racing Club de Lens wanted to convey through their jerseys this season.
Functionality hasn’t been sacrificed at the altar of aesthetics. Crafted from recycled polyester, the jersey isn’t just a nod to sustainability but is also equipped with the dryCELL technology, ensuring players stay at optimal body temperatures. The mesh construction further ensures breathability, making it as comfortable as it is stylish.
Year after year, PUMA has embraced the spirit and legacy of Lens, crafting jerseys that are not just outfits but also embodiments of the region’s history. And they’ve outdone themselves with this third installment. Launching it in the official RC Lens stores on August 5th, fans won’t have to wait too long to grab one for themselves. And for those who prefer online shopping or specialized retailers, August 14th is the date to mark.
Click on this link to read this article in French version