PUMA Suede dances to the rhythm of hip-hop, intertwining two diverse worlds in a unique harmony as the music genre pops the champagne for its 50th birthday.
The celebration manifests itself through an ambitious venture of PUMA to honor the legendary Suede, articulating a narrative that mirrors the transformative journey of hip-hop across half a century. The story is told in a symphony of colors, textures, and styles that fuse together, offering a taste of the past while simultaneously sketching an avant-garde blueprint for the future.
Celebrating the resonance of hip-hop across multiple subcultures and its shared past with the iconic PUMA Suede, PUMA embarks on a temporal voyage to release a string of commemorative drops. This initiative originates with PUMA’s exclusive Collector’s Edition Suede, a homage to the classic varsity jackets that won the hearts of 70s hip-hop aficionados.
The Collector’s Edition Suede is a fitting tribute to the original gangsters of hip-hop, imprinted with memories of the past, sentiments of the present, and dreams of the future. The sneaker’s aesthetic allure radiates from its high-quality suede upper, brilliantly underscored by vibrant colors and contrasting block designs. Its white piping expertly frames the iconic Formstrip of PUMA, which peels away to reveal a stark white layer beneath its dark façade. This shoe adds a touch of sophistication with subtle silver studs on the upper and heel, waxed laces, and a nostalgic “48” stamp commemorating PUMA’s foundation year.
The PUMA Suede narrative advances with the introduction of the Suede Fat Lace, an embodiment of the silhouette’s rich history, mirroring the deep impression that the Suede left on the hip-hop style in the 1980s. Decked out with fat laces and gold-colored lace charms, this new iteration is designed for those who walk the corridors of hip-hop royalty.
This tribute to the shared lineage of the PUMA Suede and hip-hop extends beyond the sneakers, into a matching apparel capsule. The collection comprises of a tracksuit, jerseys, and a varsity jacket, all bearing the emblematic “48” insignia of PUMA.
Now available for purchase, these latest PUMA Suede iterations can be found on PUMA.com, PUMA’s flagship stores, and selected PUMA stockists.
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