An audacious leap into the unexplored world of footwear aesthetics is unfolding before our very eyes, with the unveiling of the PUMA Plexus Vinyl. Drawing on the rich heritage of PUMA’s pioneering spirit, the newest entry is a thrilling reinterpretation of the classic Mostro silhouette through the bold vision of Anonymous Club. This footwear fusion embodies an artistic conception that synthesizes avant-garde material design and traditional footwear elements, setting a fascinating new benchmark in the realm of sneaker innovation.
PUMA graced 2023 with an innovative footwear blueprint – the futuristic PUMA Plexus. This ground-breaking creation was indeed a splendid tribute to PUMA’s deep-seated archives, particularly, to the celebrated model, the Mostro. However, the evolution of Plexus did not halt there. The brand dared to push the envelope further, forging an alliance with the mysterious yet compelling Anonymous Club, giving rise to the very original PUMA Plexus Vinyl.
Taking a leaf out of the book of modern art, Anonymous Club set out on an uncharted course of designing the Plexus Vinyl. The shoe’s principal attraction lies in its daring translucent material construction. This semi-translucent rubber composition permeates the outsole and is complemented by a vinyl upper, an innovative feat that imparts the wearer with a lucid glimpse into the shoe’s internal architecture and structural workings.
The designers at Anonymous Club concocted a unique footwear brew that blurred the boundaries between fashion and art. Their rendition of the Plexus Vinyl is virtually devoid of any branded elements, making a dramatic departure from traditional footwear designs. This conspicuous absence of branding is a refreshing and thought-provoking design decision, allowing the shoes themselves to speak volumes about their identity rather than relying on explicit logos.
However, this does not mean that the PUMA Plexus Vinyl renounces its creators’ signatures entirely. On the contrary, a sharp eye would discern the subtle branding touches that exist in harmony with the shoe’s minimalist aesthetic. PUMA’s iconic leaping cat is discretely positioned on the tongue and heel of the Plexus Vinyl, sharing the spotlight with Anonymous Club’s tasteful wordmark. This understated blend of branding adds a touch of mystery to the Plexus Vinyl, as if inviting the observer to decipher its origins and explore its unique design story.
As the PUMA Plexus Vinyl is set to become available from August 5, 2023 on PUMA.com, flagship PUMA stores, and in selected accounts worldwide.
Click on this link to read this article in French version
