PUMA collides once again with Australian vogue powerhouse, Perks and Mini (P.A.M.), unveiling their third collaborative venture – PAM/PUMA BIO/VERSE. The fusion brings forth a unique blend, where the athletically robust character of PUMA meets the avant-garde essence of Perks and Mini, forging a lineage of fashion that’s as inventive as it is sporty. The amalgamation of PUMA’s legacy in sportswear engineering with Perks and Mini’s imaginative audacity has birthed a collection that is a call to the athletic roots embedded within each piece.
The heart of this partnership throbs with a love for football, which is imaginatively channelled into a line that’s ripe with gamified graphics and offbeat insignias. The duo doesn’t just stop at the surface; their commitment to a sustainable fashion future is loud with a minimum of 20% recycled materials utilized in this collection, setting a precedent for others in the industry.
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One can’t help but appreciate at the meticulous attention to detail, especially in the warm-up gear. The Stadium Jacket and Velour set are more than mere apparel; they are a canvas where “Psy-activ” club-inspired badges and hallucinogenic floral patterns narrate tales of sporty gallantry and high fashion. The PUMA x P.A.M. long-sleeved Jersey too, isn’t just a garment, but a proclamation of this collaborative venture with a special collaborative wordmark proudly resting on the chest.
The collection extends its flair to footwear as well, encompassing iconic models like the Cell Dome King, modern Plexus, and the timeless Suede. They aren’t just shoes, but a tribute to stadium legacy, each bearing PUMA x P.A.M. insignias, and the special floral-inspired pattern on the blacked-out Plexus, is nothing short of a visual poetry.
The accessories, the Duffle Bag and Cap, aren’t left behind in this narrative. They follow suit with the collection’s spirit, embodying the ethos of the PAM/PUMA BIO/VERSE project. And as the line drops into the fashion sphere come October 7, 2023, it heralds a narrative where sportswear isn’t just about the game but about making bold, fashionable statements.
© Photos: PUMA
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