After teaming up with AMI back in March, PUMA has announced its next surprise collaboration with Spanish genderless label Paloma Spain to launch a genderless collection set to release this Saturday.
The capsule, which includes both PAP pieces and footwear and accessories, is inspired by the aesthetic of the sports and off-stage outfits of 1970s soccer stars, including Dutch soccer star Johan Cruyff, considered one of the best players in history and a three-time winner of the Ballon d’Or. As muse of the collection, he was described by Alejandro Gómez Palomo, founder of Paloma Spain as “the perfect embodiment of the Palomo Spain aesthetic in sport.”
The capsule, which includes both PAP pieces and footwear and accessories, is inspired by the aesthetic of the sports and off-stage outfits of 1970s soccer stars, including Dutch soccer star Johan Cruyff, considered one of the best players in history and a three-time winner of the Ballon d’Or. As muse of the collection, he was described by Alejandro Gómez Palomo, founder of Paloma Spain as “the perfect embodiment of the Palomo Spain aesthetic in sport.”
With a much “more technical approach than usual,” the collection includes 15 styles, ranging from a terry tank top to a soccer-style half-zipped polo enriched with embroidery and jacquard, as well as tracksuits with embroidered piping and printed bags, hats and scarves.
The capsule also includes several footwear designs including the Weekend sneakers and the Nitefox running shoe from PUMA.
“We wanted to add glamour, detail, style and above all freedom to a collection that should also work for sport performances,” said Alejandro Gómez Palomo about the capsule, which he imagined as “a shared wardrobe that works for all sexes and identities.”
The PUMA x Paloma Spain capsule pieces are offered in a wide price range, from 40 euros for caps, 185 euros for sweat jackets, up to 450 euros for a pair of Nitefox by PUMA. The collection will be available from this Saturday on PUMA and Palomo Spain e-commerce platforms, as well as in selected PUMA stores and retailers worldwide.
