In the shimmering heart of summer, PUMA and Palm Tree Crew have unveiled a fresh lifestyle collaboration – a stylish synthesis that mirrors a perfect summer day, radiating with warmth, high spirits, and, of course, unrivaled fashion flair.
The first sighting of this collaboration graced the Palm Tree Music Festival in the Hamptons, June 24, 2023. Beginning with the very foundations of streetwear, the collection injects a dash of golf-inspired panache, while embracing the sunny allure of summer materials. The resultant pieces are a breath of fresh air – elegant, yet wearable, thanks to embroidered details, palm tree graphics, and an exclusive monogram print courtesy of the creative minds at PUMA and Palm Tree Crew.
An appealing manifestation of the collaboration, the co-branded Coach Jacket parades a striking script logo and graphic at the back, while proudly displaying the PUMA and Palm Tree Crew insignias on the chest. The monogrammed Short Sleeve Shirt and Shorts form an eye-catching ensemble, with the Crew Sweater and Sweatpants presenting a more leisurely alternative.
“This lifestyle collection is more than fashion, it’s our vision of summer, embodied in everyday wear. We’ve meticulously woven the relaxed summer style into the collection, alongside the cool accents and colors. Our partnership with PUMA has grown far beyond golf, extending into the vibrant realm of lifestyle,” shares Myles Shear, the co-founder of Palm Tree Crew.
The collection’s footwear lineup follows in the footsteps of its apparel counterparts, maintaining the blend of chic and casual in the PUMA Suede, PUMA RS-X, PUMA CA Pro, and PUMA Leadcat. Each model sports beachy neutral hues, with designs from a pastel green accent on the Suede to the Leadcat’s monogram-patterned forefoot. Gold palm tree hardware, perforated detailing, and co-branding elements punctuate the beach-inspired style.
“I’m thrilled about the launch of the PUMA x Palm Tree Crew lifestyle collection. These laid-back styles are a perfect fit for daily life and a great way to bring a little summer into every day. I’m eager to wear these pieces at my upcoming shows and see them amongst the crowd!” said Kygo, renowned DJ, producer, and co-founder of Palm Tree Crew.
This alluring PUMA x Palm Tree Crew collection is now attainable through early access on palmtreecrew.com and on PUMA.com, PUMA flagship stores, and selected PUMA retailers.
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