PUMA and Noah have once again teamed up to present their latest collection, marking the third chapter in a partnership that continues to redefine style standards. Exclusively designed by PUMA for Noah, the new line showcases the innovative spirit of both brands with a range of cut and sew apparel and fresh footwear designs.
The collaboration takes a bold step forward by introducing a suit for the first time. An exquisite blazer and trouser set, made in Italy, showcases the commitment to quality and craftsmanship for which both brands are renowned. This move towards more formal attire is a significant departure from previous offerings, yet retains the distinctive sporty essence that is in both PUMA’s and Noah’s DNA.
Inspired by timeless athletic silhouettes and essential winter wear, the apparel collection is dominated by earthy and neutral colors. Each piece, from the jacquard polo with Super PUMA and embroidered logos to the water-repellent quilted jacket and twill trousers made in Portugal, is a blend of functionality and finesse. The attention to detail is evident throughout the range, including accessories such as the Super PUMA jacquard scarf, merino wool ski beanie and corduroy 5-panel cap.
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But the key piece of the collection is the bespoke two-piece suit. Designed exclusively for PUMA by Noah, the suit is a marvel of textile engineering. Made in Italy by Fox Brothers, it’s a blend of 90% wool and 10% cashmere with a unique Super PUMA jacquard lining in 100% viscose, real horn buttons and a custom PUMA pin. This suit combines the iconic PUMA T7 tracksuit style with the elegance of traditional tailoring.
Brendon Babenzien, co-founder of Noah‘s, expressed his excitement about the collaboration: “When you find those relationships where people are open-minded and interested in trying new things, it resonates with what you thought it would be. When you have a partner like PUMA that says yes, you’re thrilled.“
On the footwear side, the collection revitalizes the Suede Classic Velcro, available in two different colourways – Camel and Navy. A perfect blend of classic design and modern flair, the sneakers feature dual Velcro closures with gold PUMA lettering, a perforated PUMA formstrip and the signature Noah cross logo at the heel.
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The PUMA x Noah collection will be released on 17 November 2023. It will be available at noahny.com, Noah stores and select global points of sale. The exclusive made-in-Italy suit will only be available at Noah stores and Dover Street Market.
© Photos: PUMA
