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PUMA unveils the next generation of its FUTURE franchise

2 mins read
PUMA FUTURE 2023 x Neymar Jr.

PUMA announced the release of the next iteration of the FUTURE line. The line, which aims to push football into the future, will be presented at a special event in Paris called “FUTURE World” hosted by Neymar Jr. The launch ceremony will also be an opportunity for candidates from around the world to perform in front of the Brazilian superstar, with the aim of becoming PUMA ambassadors for the year 2023.

PUMA FUTURE 2023 x Neymar Jr.

The FUTURE symbolizes innovation and technology in football. This shoe aims to push the boundaries of what is possible on the field while maintaining a stylish look. It features a radical new design, engineered for maximum agility. This new edition features an innovative FUZIONFIT360 dual mesh upper and incorporates PUMA’s exclusive PWRTAPE technology for enhanced support and a space-age fit.

PUMA FUTURE 2023 x Neymar Jr.

The introduction of the PWRTAPE technology is an exciting innovation. The placement of the PWRTAPE is based on strain data collected from measuring strain forces on the upper of the boot during a variety of key football movements that include accelerating, running, cutting and kicking,” said Florian Nemetz, Senior Product Line Manager Teamsport Footwear. “The PWRTAPE has then been integrated in a zig-zag pattern to provide targeted support in the high strain areas. This provides our athletes with optimal support with an ultimate locked in fit so you can move without constraints when performing key movements on the pitch.

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PUMA FUTURE 2023 x Neymar Jr.

3D textures have been incorporated into key contact areas to improve grip and ball control during passing, dribbling and finishing. The FUTURE also features an innovative two-piece plate for optimal traction and stability. The Dual-Density Motion System outsole features a PEBAX structure in the heel for stability and explosive energy transfer, with a flexible TPU structure in the forefoot for added flexibility when changing direction. Coupled with a lightweight Nano Grip insole, this technology minimizes foot slip inside the shoe, keeping the power transfer going for truly explosive movement.

PUMA FUTURE 2023 x Neymar Jr.

The FUTURE continues to evolve. I need a boot that feels comfortable and allows me to move with speed in all directions. The new FUTURE feels even more supportive and adaptive which helps me to make quick cuts when dribbling with the ball, so I can play without restraint,” declared Neymar Jr. “The launch of the new boot is also a beautiful moment because we are looking to find the FUTURE of the game by giving anyone the chance to compete in our FUTURE challenge to become a member of the PUMA family.

The PUMA FUTURE will be worn by Neymar Jr, Julia Grosso, Dzsenifer Marozsán and James Maddison.

PUMA FUTURE 2023 x Neymar Jr.
PUMA FUTURE 2023 x Neymar Jr.

The PUMA FUTURE Supercharge Edition is now available for pre-order at PUMA.com, PUMA stores and soccer retailers. The FUTURE will then be released worldwide on January 19.

Click on this link to read this article in French version.