Unveiling their bold new “AMG Giant” Collection for Fall/Winter 2023, PUMA and Mercedes-AMG Motorsport are seamlessly blending the audacious aesthetics of car culture with the dynamic appeal of contemporary fashion. Here, the fervor of the racetrack meets the flair of the trend.
Drawing inspiration from the legendary Mercedes-AMG GT Track Series, the “AMG Giant” Collection emerges as a tribute to power, perfection, and passion. The iconic car, known for its commanding presence, lends its vibrant energy and bold aesthetics to a line of apparel, accessories, and footwear. Bold and confident, the collection channels the car’s dynamic ethos into wearable art, giving life to a trendsetting fusion of automotive excellence and sartorial innovation.
With a spotlight on distinctive color blocking and dynamic patterns, this collection stands as a testament to the two brands’ mastery of craft and innovation. Contrasting shades and eye-catching designs reflect the GT Track Series’ vibrancy, connecting automotive passion with fashion-forward expression.
Christoph Sagemüller, a pivotal figure at Mercedes-AMG Motorsport, expressed his sentiments on this collaboration, stating, “With PUMA, we have a strong and dependable partner. Both brands are aligned in our pursuit of quality and a distinctive lifestyle. The new Fall/Winter collection embodies this alignment, merging motor sports and car culture into a striking fashion statement for our fans.”
On the footwear frontier, the AMG Boot and AMG Extent Nitro sneaker steal the spotlight. The former, a manifestation of rugged design coupled with performance-centric features, is reminiscent of the Mercedes-AMG GT Track Series’ robustness. The latter, embedded with cutting-edge technology, offers unparalleled comfort while echoing the spirited AMG aura.
Thomas Josnik, the voice of authority at PUMA’s motorsport unit, mirrored this enthusiasm. He acknowledged, “The ‘AMG Giant’ collection symbolizes a robust collaboration between PUMA and Mercedes-AMG Motorsport. It’s a blend of style and performance that affirms our dedication to delivering standout products.“
The PUMA and Mercedes-AMG Motorsport alliance, rooted in a shared pursuit of excellence, has birthed a collection that echoes the tenacity of the GT Track Series and its innovative streak. Available now at selected PUMA stores and on PUMA.com, la collection “AMG Giant” n’est pas seulement un achat mais une expérienc, the “AMG Giant” Collection is not just a purchase but an experience, inviting fashion enthusiasts and car aficionados alike into a world where style and speed coexist, each amplifying the allure of the other.
© Photos: PUMA
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