PUMA is roaring onto the neo-workwear scene in a fresh collaboration with nanamica, breathing new life into their Suede range with technological prowess and trend-proof palettes.
Inspired by the “House of the Seven Seas,” the meaning of nanamica, this symbiotic partnership echoes military subtleties and nautical nuances that seamlessly blend form with function, sophistication with street style.
Stepping into 2023, PUMA and nanamica have once again woven their shared vision into a tapestry of innovative designs. This unique fusion of classic style and contemporary functionality has led to an elevated collection of neo-workwear that captures the essence of the modern, fashion-forward individual.
Under this collaboration, PUMA’s emblematic Clyde is recrafted through the aesthetic lens of nanamica. The fresh silhouette employs a shroud design that artfully hides the eye stays, rendering a sleek and practical facade to the iconic shoe. To underline the distinctive partnership, a co-branded satin tag subtly embellishes the tongue, while the classic PUMA Formstrip is cleverly denoted by a stitch-and-turn construction.
Not to be overshadowed, nanamica’s technical innovation shines through, with GORE-TEX waterproof membrane returning to the spotlight across both colorways. The touch of opulence is lent by premium leather, masterfully adorned on the upper, taking the collaboration to an entirely new echelon.
With a flair for the dramatic, the collection extends into clothing that is steeped in Japanese sensibilities. A Woven Coat that marries durability with elegance features Cordura fabric, a practical two-way zipper, and an assortment of utilitarian pockets. A rubber PUMA x nanamica badge pays homage to the collaboration, standing as a testament to the shared vision between the two brands.
Additionally, the capsule houses two PUMA x nanamica Hoodies, which blend comfort with style, enhanced by quarter-zip closures and fashioned from the rich texture of 450-gram French terry fabric. To bring harmony to the collection, it culminates with cotton twill Pants and essential striped T-shirts, creating a symphony of neo-workwear that echoes with the resonances of both PUMA and nanamica.
Mark your calendars for August 19, 2023, as this collection is set to grace PUMA.com, PUMA flagship stores, and select accounts worldwide.
© Photos: PUMA
Click on this link to read this article in French version
