Forget squeaky sneakers and sweaty jerseys – the latest collaboration in basketball footwear serves up a cheesy (and fiery) twist. PUMA Hoops has teamed up with iconic snack brand Cheetos® to unleash the SCOOT ZEROS x CHEETOS®, a signature shoe for rising star Scoot Henderson that blends high-performance technology with a flavorful, bold design.
With the SCOOT ZEROS x CHEETOS®, get ready to leave the competition in the dust like Cheetle® flakes on your fingers. Packed with PUMA Hoops tech, these kicks feature high-rebound PROFOAM EVA for explosive moves that keep you light on your feet and defenders dazed. For lockdown support, the silhouette features a unique reinforced formstrip, while the high-abrasion tread with grippy rubber ensures you’ll stick to the hardwood like Chester to a bag of chips.
Building on the “Georgia Peach” iteration, the new design features the iconic Scoot “S” logo on the tongue and a fiery mini formstrip on the heel-a fitting tribute to the shoe’s FLAMIN’ HOT® inspiration. Think you can handle the heat?
The cheesy fun doesn’t stop there. In addition to the SCOOT ZEROS x CHEETOS®, PUMA drops an RS-X and a Cheetos Suede Classic for a touch of off-court style. They’ve even curated an eight-piece apparel collection with Chester-inspired pieces like sherpa pants, a hoodie and graphic tees. So you can wear your love of the game and your favorite snack from head to toe.
The global launch of the PUMA Hoops SCOOT ZEROS x CHEETOS collection is set for February 16th. You can get your piece of this cheesy collaboration on PUMA.com and the PUMA App with prices ranging from $40 to $115.