Sports and luxury have always been two seemingly distinct worlds, but they are increasingly becoming intertwined. PUMA HOOPS, a brand known for its innovative approach to basketball, is continuing to push boundaries and surprise the basketball community. In its latest move, it has teamed up with French luxury fashion house BALMAIN to create the BALMAIN COURT, the world’s first luxury basketball shoe.
The BALMAIN COURT is a stunning example of the fusion of sports and luxury. It boasts a sleek and stylish design, combining the latest PUMA HOOPS technology with BALMAIN’s unmatched expertise. The result is a truly unique shoe that provides both cushioning and support for the court. The ProFoam midsole and Performance Mesh touches ensure the best quality possible. The pair also features PUMA x Balmain co-branding on the tongue.
However, this collaboration is not just about creating a luxury shoe for basketball. It is about the synergy between sport and luxury, and how they both represent exaltation, purity, and the requirement for performance. PUMA HOOPS and BALMAIN have come together to offer their fans a product that transcends both worlds.
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The limited edition BALMAIN COURT will be available on Puma.com and select retailers starting on February 18. The shoes come in a custom PUMA x BALMAIN packaging, adding to their desirability and exclusivity.
Click on this link to read this article in French version.