Uniting the athletic prowess of PUMA Hoops with MCM’s luxurious aesthetic, the 3th Drop announces its arrival, promising a symphony of style that transcends the court’s boundaries. This collection intertwines the athleticism of basketball with the opulence of high-end fashion. MCM’s lavish touch graces the dynamic athletic silhouettes of PUMA Hoop, cementing this collection as a seamless blend of two disparate worlds.
With the fall air whispering the tales of change, a distinct voice emerges, echoing the triumphant return of an awaited alliance. MCM and PUMA Hoops unveil their new collaboration, marking the third and conclusive act of a saga that has graced the seasons. This final chapter, imbued with the whispers of autumn winds and the fierceness of winter storms, is not just a collection—it’s a narrative of power, freedom, expression, and an emblem of identity.
At the heart of this collection lies the TRC Blaze Court PUMA x MCM shoe. A reincarnation that signifies more than just footwear—it embodies a legacy, a fusion where MCM’s intricate designs flirt eloquently with PUMA’s innovative sports technology.
Marcus Smart, a beacon of boldness and innovation, wears this alliance like a second skin. The Boston Celtics’ gem and the Memphis Grizzlies’ powerhouse echoes the campaign’s ethos of audacity and individuality. Adorned in the TRC Blaze Court and elegant apparel from this illustrious PUMA x MCM ensemble, Smart emerges not just as an ambassador but a visual epitome of the collection’s soul. His presence, vibrant and unyielding, amplifies a message woven into every thread of the 3th Drop—an anthem of liberty, a dance of diverse spirits, and a celebration of the glorious amalgamation of worlds.
Yet, every piece of this collection narrates a chapter of the grand epic that PUMA Hoops and MCM have authored. From the allure of knit shorts, the elegance of tank tops to the untethered freedom encapsulated in windbreakers and sweatpants, each attire is an ode. A hymn that transcends the echoes of the basketball court and resounds within the silent hallways of fashion.
Stay on the cutting edge of men’s fashion & lifestyle 🌟, follow Essential Homme on Google News, Whatsapp, by RSS or on Flipboard.
The PUMA x MCM collection will be available on September 30 on Puma.com, the PUMA mobile app, MCMworldwide.com and at selected stockists. Products will be priced from €265 to €600.
© Photos: PUMA
Click on this link to read this article in French version
