PUMA Elevates African Football with Confédération Africaine de Football Partnership

PUMA partners with Confédération Africaine de Football, enhancing African football. Supplying official match balls and kits, they aim for global impact, starting with the TotalEnergies CAF Africa Cup of Nations 2023.
October 15, 2023
1 min read
PUMA Elevates African Football with Confédération Africaine de Football Partnership
© Photo: PUMA

A new dawn rises in the world of African football, as PUMA joins hands with Confédération Africaine de Football (CAF) to elevate the beautiful game across the continent. This partnership promises to blend quality, passion, and the unyielding spirit of African football, engraving a new chapter in the history books of the sport.

The landmark agreement anchors PUMA as the official technical partner of CAF, entrusted with supplying the official match ball at prominent CAF events, including the anticipated TotalEnergies CAF Africa Cup of Nations 2023. PUMA’s legacy intertwines with African football, a bond forged since 1997, and this alliance is the next step in a journey adorned with shared victories and iconic moments.

Johan Kuhlo, General Manager EEMEA Distribution at PUMA, expressed his enthusiasm about the partnership, stating, “The passion for football runs deep in Africa and we have always celebrated this passion with creative and unique approaches in our partnerships with African teams.

With this partnership, the synergy between PUMA and six African football federations, including powerhouses Morocco and Senegal, is set to flourish. Morocco, boasting a history of being the first African nation to reach World Cup semifinals, and Senegal, the reigning African champions, exemplify the boundless potential and vibrant energy of African football.


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CAF President Dr. Patrice Motsepe shared his optimism, echoing, “Making African Football globally competitive necessitates victories on the field, which are bolstered by partnerships with global companies committed to African Football. PUMA’s alignment with CAF marks a significant stride towards this vision.”

Commencing November 1, the alliance will not only endow CAF tournaments with PUMA’s official match ball but also equip referees with premium kits, amplifying the spectacle both on and off the pitch. The allure of African football, with its vivacity and indomitable spirit, resonates globally, captivating audiences from the UK to the United States.

The official match ball, unveiled at the Final Draw for the TotalEnergies Africa Cup of Nations Cote d’Ivoire 2023, symbolizes more than a partnership. It embodies a united front, an amalgamation of PUMA’s innovation and the untapped potential of African football, heralding an era where the roar of victory resounds beyond the borders of the continent.

Click on this link to read this article in French version

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