The sportswear giant, PUMA, and the fashion-forward brand Noah, have once again joined forces to reveal the second installment of their multi-seasonal collaboration.
Evoking the nostalgia of the 1970s, the latest collection embodies a fusion of East Coast prep aesthetics and tennis references, setting a new benchmark in the world of fashion collaborations. With a nod to the past and an eye on the future, the PUMA x Noah second drop is a celebration of retro style and contemporary design.
Building on the success of the first collection, which spotlighted the PUMA Star sneaker brought back by Noah for the first time, the second drop is poised to make an even bigger splash. This time, the focal point is the Pro Star, showcased in a soothing Cream colorway with Green accents and a gum sole, allowing the two brands’ logos to share the limelight on the shoe’s tongue.
The apparel in this collection underscores the importance of essentials, centered around pieces like the French Terry Hoodie. This garment boasts a quarter-zip closure and features embroidered PUMA and Noah logos, signifying the alliance of the two brands. Additionally, a Graphic Longsleeve, adorned with prints on the chest and arm, injects a dose of audacity into the collection. Meanwhile, the Super PUMA mascot makes a triumphant return on the collection’s Shorts, and a knitted Headband rounds out the head-to-toe offerings.
In a bold move, the campaign for the second drop features an impressionist scene where two clothed streakers disrupt the tranquility of a museum, while nude critics, patrons, and security personnel can only observe. This provocative imagery elevates style to an art form, encapsulating the audacious spirit of the PUMA x Noah collaboration.
Available from September 21, 2023, the PUMA x Noah season two collection can be purchased from noahny.com and selected retailers.
© Photos: PUMA
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