Inspired by Paninari, a fashion phenomenon of the Italian youth of the 80’s – paninari are sandwich shops located in the alleys around the Duomo in Milan where the golden youth lured by Berlusconi’s consumerist Italy used to hang out. These teenagers, in love with American pop culture and dressed in Levi’s 501 jeans, colorful Moncler down jackets, Timberland Yellow boots, as opposed to the black looks of Rock’n’Roll, launched this trend – PUMA and AC Milan have collaborated to release a streetwear collection.
The collection, which pays homage to the Paninari cultural phenomenon, includes casual wear such as t-shirts and hoodies, tailored silhouettes and cut-and-sew items such as pants and long-sleeved polo shirts, as well as outerwear such as insulated fleece jackets.
In addition to the apparel, PUMA & AC Milan also offered two versions of the PUMA RX-737 and PUMA Weekend sneakers, both featuring the Milanese club’s anthem: “Solo Con Te“, which translates to “Only with you”.
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The PUMA x AC Milan 2022 collection is now available at PUMA.com, store.acmilan.com, select PUMA retailers and all AC Milan stores.
Click on this link to read this article in French version.
