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PRONOUNCE Spring/Summer 2023 – London Fashion Week

1 min read
PRONOUNCE - Spring-Summer 2023 - London Fashion Week

PRONOUNCE, the Chinese fashion brand founded by Yushan Li and Jun Zhou, returned to London this season and chose the Institute of Contemporary Arts to present their collection.

Titled Whirlpool, the collection found its thread between East and West, with a big focus on couture and the 90s, including references to the vinyl dolls and spinning tops from their childhood during that decade – they found them in vintage stores and rural village markets. As a result, doll faces were embroidered on t-shirts or viscose velvet sweaters and shorts while origami-like circular patterns that mimic the movements of a spinning top can be seen on blazers, oversized shirts and well-cut long satin coats.

The duo also unveiled their take on the Nike Air Force 1 and decorated classic Birkenstock sandals with beautiful metal butterflies.

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PRONOUNCE - Spring-Summer 2023 - London Fashion Week
PRONOUNCE - Spring-Summer 2023 - London Fashion Week
PRONOUNCE - Spring-Summer 2023 - London Fashion Week
PRONOUNCE - Spring-Summer 2023 - London Fashion Week
PRONOUNCE - Spring-Summer 2023 - London Fashion Week
PRONOUNCE - Spring-Summer 2023 - London Fashion Week
PRONOUNCE - Spring-Summer 2023 - London Fashion Week
PRONOUNCE - Spring-Summer 2023 - London Fashion Week
PRONOUNCE - Spring-Summer 2023 - London Fashion Week
PRONOUNCE - Spring-Summer 2023 - London Fashion Week
PRONOUNCE - Spring-Summer 2023 - London Fashion Week
PRONOUNCE - Spring-Summer 2023 - London Fashion Week
PRONOUNCE - Spring-Summer 2023 - London Fashion Week
PRONOUNCE - Spring-Summer 2023 - London Fashion Week
PRONOUNCE - Spring-Summer 2023 - London Fashion Week
PRONOUNCE - Spring-Summer 2023 - London Fashion Week
PRONOUNCE - Spring-Summer 2023 - London Fashion Week
PRONOUNCE - Spring-Summer 2023 - London Fashion Week

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