PRONOUNCE is a designer brand that has been making waves in the fashion industry since its establishment in 2016 by Yushan Li and Jun Zhou. The two designers share a unique aesthetic that focuses on combining the heritage of handcrafted designs with a modern twist. This unique approach has made PRONOUNCE a brand to watch in the world of fashion.
Inspired by the different female and male stereotypes, Yushan and Jun continue to push the boundaries of their “Sharing Gender” concept. This concept is the driving force behind their winter collection, which is a testament to the designers’ ability to take artistic references and turn them into dynamic abstract prints that are both eye-catching and timeless.
From sportswear to sartorial influence, PRONOUNCE’s 2023 Fall/Winter collection evolves to showcase the designers’ versatility and creativity. The collection features long wool coats with dramatic lapels and intervened jackets, which are perfect for the fashion-forward person who is looking for a statement piece to add to their wardrobe.
You maybe interest to read:
PRONOUNCE Spring/Summer 2023 – London Fashion Week
S.S.DALEY Fall/Winter 2023 – London Fashion Week
Simone Rocha Fall/Winter 2023 – London Fashion Week





















Click on this link to read this article in French version