BOSS and Perfect Moment, two renowned brands, are teaming up for a capsule collection of skiwear that launches this month.
Inspired by both brands’ archives, the collection combines BOSS‘ sleek aesthetic with Perfect Moment’s renowned performance apparel expertise to create a collection that stands out on and off the slopes.
The designs are inspired by key Perfect Moment silhouettes, reworked with unexpected colors. The collection includes jackets, pants, technical suits and accessories to accompany ski enthusiasts. The two brands share the same values of innovation and quality, and their natural synergy is reflected in the logo, which blends Perfect Moment’s Polar Star motif with BOSS typography.
The color palette consists of five shades, the iconic BOSS colors of black, white and camel, as well as Perfect MomentT’s vermillion red tone and a shade of cream. The 23-piece collection was carefully selected and rigorously tested to ensure optimal athletic performance. Sweats feature the BOSS monogram superimposed on the graphic Perfect Moment polar star, with the BOSS logo and the name “Kitzbühel”, the Austrian home of the legendary Hahnenkamm races, of which BOSS is the main partner.
“When we considered a return to the ski slopes, we knew we had to find the right partner. Perfect Moment combines a cutting-edge approach to fashion with deep technical expertise, and the exceptional look of our collection speaks for itself. I can’t wait to see these looks on the ski slopes this season,” says Marco Falcioni, Senior Vice President of Creative Direction for HUGO BOSS.
“We are thrilled to partner with BOSS at such an exciting time for the brand, where its long history of sporting excellence and fashion innovation is being infused with a new state of mind. This collection is for those who are looking for unique and authentic experiences on and off the slopes,” said Jane Gottschalk, Creative Director of Perfect Moment.
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The BOSS x Perfect Moment collection is already available at boss.com, perfectmoment.com and select BOSS stores. The collection will also be featured on the Hahnenkamm slopes as part of an exclusive fashion experience during the upcoming races from January 16-23, 2023.
Click on this link to read this article in French version.