Fashion isn’t merely about style; it’s a powerful tool for change. This ethos is at the heart of the collaboration between Paris Saint-Germain and KLABU, the innovative solidarity startup. Together, they’re launching an exclusive jersey, marking a significant moment in fashion and sports philanthropy.
This initiative coincides with International Children’s Rights Day, reflecting a commitment to supporting youth in challenging circumstances. The partnership’s focus is the Cox’s Bazar refugee camp in Bangladesh, home to hundreds of thousands of children in need. The exclusive jersey, a blend of cream and blue, is more than just apparel. It embodies the spirit and resilience of these young individuals.
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Featuring the logos of KLABU, Paris Saint-Germain, and a symbol representing the Spirit of Cox’s Bazar, this jersey is a unifier. It’s a statement piece, a rallying cry for support, and a symbol of hope for these children. The design process involved the children themselves, making it a truly collaborative and heartfelt project.
The launch is part of a broader campaign by Paris Saint-Germain and KLABU, alongside the Bangladeshi NGO Friendship. Their aim is clear: to improve the lives of the 500,000 children in Cox’s Bazar. Since 2020, this alliance has made remarkable strides, establishing a sports club complete with a field, a library, and a learning room.
Athletes from Paris Saint-Germain, alongside young athletes from Cox’s Bazar, are at the forefront of this campaign. Magnifier Creatives in Bangladesh and Wieden + Kennedy Amsterdam have joined forces to create a compelling narrative that invites global participation. Buying this exclusive jersey is a way to join a global team supporting a noble cause.
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Available from November 20 on KLABU.org and the PSG store, each purchase of this exclusive jersey directly contributes to sustaining and expanding this vital project.
© Photos: Paris Saint-Germain
