The world of football often mingles with the eclectic realm of fashion, but when Paris Saint-Germain and Jordan Brand come together, it’s more than a mere mingling; it’s a transcendental merger. Celebrating half a decade of unparalleled collaboration, these giants have recently blessed the world with their THIRD collection for the 2023/2024 season, embedding the iconic Elephant print – synonymous with the Jumpman since 1988 – into the very fabric of football.
One can’t help but be captivated by the jersey, undeniably the showstopning piece of this collection. Tailored for grandeur, its debut will be against Dortmund during the UEFA Champions League‘s electrifying return at the Parc des Princes. It’s not just the iconic Elephant print that adds to the allure; it’s the seamless confluence of subtle grays and beiges, contrasted with stark black and punctuated with vibrant orange highlights. Iridescent undertones, especially on the jersey, conjure a certain magic that’s hard to ignore.
Taking this allure a notch higher is the complementary Air Jordan 6 Low and Jumpman Peat 3, draped in the collection’s hues, reinforcing the duo’s commitment to revolutionizing both fashion and sport.
However, this collection isn’t just a feast for the eyes. Delving deep into nostalgia, the promotional campaign resonates with the undeniable charm of the 80s and 90s. It’s an ode to vintage, but with a contemporary spin. The color palettes and compositions reverberate with a yesteryear aesthetic, embodying a creative spirit that’s both refreshing and reminiscent.
Yet, while Paris Saint-Germain and Jordan Brand honor the past, their gaze is firmly set on the future. Their commitment to the environment is evident in their choice of materials: the Dri-FIT ADV, crafted entirely from recycled polyester. This isn’t just a nod to sustainability; it’s a pledge to the planet and to future generations.
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With the men’s football team donning this ensemble, the THIRD collection complements the Club’s jersey lineup, which had already seen the HOME and AWAY jerseys earlier this year. For those eagerly waiting to get their hands on a piece of this iconic collection, select items are now up for grabs online and in NIKE and PSG stores. And come September 26th, the full THIRD collection will grace the official Paris Saint-Germain stores and the entire Nike/Jordan distribution sphere.
© Photos: Paris Saint-Germain
