Palm Angels, the renowned fashion brand, is embarking on a new chapter in its global retail expansion, opening its first boutique in Seoul, South-Korea.
This milestone marks the brand’s continued growth in the Asia-Pacific (APAC) region and solidifies its partnership with Forward Global Fashion Co., Ltd. The boutique combines the brand’s Italian roots and the brutalist aesthetic of Los Angeles architecture, promising a unique shopping experience.
Nestled in the heart of Gangnam-gu, the new Palm Angels store is situated in a luxurious shopping district at 18-2, Dosan-daero 45-gil. Spanning two floors of the Forward Global Fashion building, the boutique boasts a total area of 150 square meters, featuring menswear, womenswear, children’s clothing, and accessories.
The store’s interior is marked by a harmonious blend of pink concrete walls and whitened cedar wood, which adorns the central counter display and grid ceiling beams. Burnished stainless-steel racks and pink calacatta marble accents complete the contemporary design, creating an atmosphere that balances minimalism and pop attitude. The changing rooms are enveloped in warm wallpaper reminiscent of California landscapes, enhancing the overall shopping experience.
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Francesco Ragazzi, Palm Angels’ Founder and Creative Director, expressed his excitement about the Seoul opening, stating, “The store tells the whole Palm Angels story as it perfectly embodies the emotions, inspirations, and values of the brand.”
The Seoul boutique was brought to life by Palm Angels’ internal architects’ team, working closely with Ragazzi. The store’s layout is an eclectic mix of shelves, metal displays, and wooden cabinets, showcasing the brand’s iconic pieces and reflecting its innovative DNA.
As a tribute to its new home, the Seoul store is hosting an exclusive capsule collection from April 10th, celebrating the vibrant spirit of the city.
With its sights set on further international expansion, Palm Angels’ entry into the Korean market is a testament to the brand’s growing influence in the APAC region. The Seoul boutique brings together the classic taste of Milan, the brand’s hometown, and the edgy Los Angeles aesthetic, offering customers a shopping experience that is both stylish and distinct.
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