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New Balance Signs Endrick, Brazilian Football’s Golden Boy

New Balance Football has secured the hottest prospect on the planet, the one and only Endrick, this audacious…

New Balance Drops the Mic (and the Lid) on Its First Sneaker-Inspired Fragrance

New Balance just pulled off its most delightfully puzzling feat yet: perfume. Yes, you read that right. New…

New Balance 1906U “Lunar New Year” Steps Up the Utility Game

New Balance is hopping into the Lunar New Year festivities with a fresh take on their recently introduced…

New Balance Serves Up Style at Australian Open and United Cup

Tennis Australia and New Balance have teamed up in a major partnership. This alliance, announced recently, sees New…

Darius Garland Appointed As New Ambassador of The New Balance Basketball Family

Darius Garland, the 2019 NBA fifth overall pick and 2022 NBA All-Star, has joined forces with New Balance,…

Fall 2023 Brings the Elegant New Balance 2002R Protection Pack

As Fall 2023 unfolds, sneaker enthusiasts are in for a treat with the latest release of the New…

Carhartt WIP and New Balance Announce MADE in USA 990v6 Collaboration

The allure of sneakers has been redefined, thanks to the collaboration between Carhartt WIP and New Balance, spotlighting…

Step into the Future with the New Balance 1080v13

Imagine a sneaker that encapsulates the pinnacle of innovation, comfort, and style - that’s exactly what New Balance…

New Balance Collaborates With mita sneakers, MASTERPIECE SOUND, and Hombre Niño, For a MT580 GORE-TEX

When New Balance is uttered, a prestigious legacy of superior craftsmanship and timeless design in the world of…

Stone Island Elevates New Balance’s MADE in UK 991v2 to New Heights

A classic reborn and reimagined, the MADE in UK 991v2 from New Balance has taken an avant-garde leap…