PacSun launches capsule collection with the Metropolitan Museum of Art in New York

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Pacsun x The Metropolitan Museum of Art

PacSun, contraction of Pacific Sunwear of California, the American brand based in Anaheim, California, has teamed up with the Metropolitan Museum of Art in New York to create a capsule collection inspired by paintings from the late 19th century.

Called “The Study of Fine Arts: Highlights from The Met Reimagined by Pacsun,” the collaborative capsule marks the first collection from the duo, created in partnership with global licensing agency Beanstalk, which represents The Met in the U.S., Europe, the Middle East and Africa, and Japan. The collaboration is also part of the museum’s broader licensing program, including with brands in the fashion, design and lifestyle industries around the world.

Beanstalk is thrilled to see Pacsun’s unique artistic vision come to life in this creative partnership with our client, The Met. This beautiful collection inspires consumers to experience art in a new way, juxtaposing it with self-expression and their own personal style,” said Linda Morgenstern, Vice President of Brand Management, Beanstalk.

The Pacsun x The Metropolitan Museum of Art capsule collection includes 30 iconic pieces for fall and winter, including tracksuits, t-shirts, hats, socks and more. This first chapter in a series draws inspiration from paintings from the late 19th century, with a focus on flowers and luscious landscapes.

To ensure that The Met’s original works did not get lost in the reinterpretation, PacSun designers worked closely with museum staff. The unisex line borrows from the works of Giovanni Battista Tiepolo, Henri Fantin-Latour and Van Gogh. Modernized fits and fabrications juxtaposed with historic oil paintings translate the story of the past, while helping to inform the future. The collection references muted tones seen in artworks by Tiepolo and Latour, juxtaposed with more vibrant works in shades of green by Van Gogh. The artworks are applied directly to the designs, and elegantly transformed as all-over prints in unique knit and woven fabrications. Emphasizing the beauty of simplicity and paying close attention to intricate details, the collection aims to deepen the relationship between the worlds of fashion and art.

The arts continue to be important to our consumers and community, and partnering with such an iconic museum that has resonance in the fashion world, felt like a natural collaboration for us,” said Brieane (Brie) Olson, President of Pacsun. “We were grateful that several of The Met’s most notable and important works were made available to us for this collection.”

It’s undeniable that the past has a weighted influence on fashion, and Pacsun, together with global licensing agency Beanstalk, wanted to highlight the rich history of The Met through a merchandise and apparel collection that would celebrate that history. The collection consists of styles fit for anyone to wear, allowing consumers to outfit themselves in the art that shaped, and is still shaping our culture,” continued Olson.

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Pacsun x The Metropolitan Museum of Art
Pacsun x The Metropolitan Museum of Art
Pacsun x The Metropolitan Museum of Art
Pacsun x The Metropolitan Museum of Art
Pacsun x The Metropolitan Museum of Art
Pacsun x The Metropolitan Museum of Art
Pacsun x The Metropolitan Museum of Art
Pacsun x The Metropolitan Museum of Art
Pacsun x The Metropolitan Museum of Art
Pacsun x The Metropolitan Museum of Art

The collection includes unisex pieces ranging from XS to XL, and is currently available in 200 Pacsun stores, as well as on pacsun.com.

Click on this link to read this article in French version.