It was merely a season past when Swatch unfurled its Moonshine Gold Edition of the Moonswatch, sparking intrigue with its arcane details. The exclusivity of its production during the February full moon was not just an eccentric design decision but a statement of intent. Yet, Swatch’s lunar fascination didn’t wane there. Emerging from its cosmic crucible is the MoonSwatch Moonshine Gold Strawberry Moon Of June, a timepiece teetering on the edge of tradition and whimsy, pushing the boundaries of timekeeping tradition and cosmic branding.
Swatch’s endeavors in creating a cosmic timepiece have been somewhat tumultuous. The original MoonSwatch made waves in March 2022, not merely due to its OMEGA Speedmaster-inspired design, but the pandemonium surrounding its release. Fans across the globe found themselves stranded in long queues, causing consternation among the horological faithful. Swatch continued its lunar love affair in March 2023 with the Moonshine Gold Edition, a timepiece that spun an intriguing, if simple, twist on its predecessor. Its unique touch was a Moonshine Gold coated seconds hand, highlighting the MoonSwatch Mission To The Moon edition.
You can buy this OMEGA x Swatch Mission to Moonshine Gold Strawberry on STOCKX
The intriguingly titled Moonshine Gold Strawberry Moon Of June, according to Swatch, seeks to commemorate the Strawberry Moon phenomenon, a moniker bequeathed to the June full moon by the Algonquin tribes of North America. This nickname harkens back to the short strawberry harvesting season in the northeastern United States. Yet, Swatch’s tribute to this lunar event adds to the mounting quirks of its launches.
Curiously, Swatch chose to launch the Moonshine Gold Strawberry Moon Of June timepiece in July, specifically on July 3rd, 2023, a full moon date but not the Strawberry Moon. The certificate accompanying the watch reveals Swatch’s claim that the OMEGA Moonshine™ Gold seconds hand was crafted during the Strawberry Moon of June 2023. This bewildering statement, similar to their previous claim in March, either severely limited production or seems an idiosyncratic branding choice.
You can buy this OMEGA x Swatch Mission to Moonshine Gold Strawberry on STOCKX
However, this peculiar tale of celestial timekeeping doesn’t end there. The Swatch MoonSwatch Moonshine Gold Strawberry breathes a fresh, playful twist into the saga, aptly embodying Swatch’s ‘Mission To MoonShine Gold’. This timepiece, with its lighthearted strawberry print, reflects Swatch’s fun-loving character. It is a jovial departure from its predecessors’ perceived imitation of luxury watch designs.
The gold of the Moonshine variety is a remarkable 18k gold alloy, previously graced upon select Omega watches. Comprising 75% gold, 14.5% silver, around 9% copper, and a smidgeon of palladium, this alloy is spread thinly over the chronograph seconds hand of the Swatch MoonSwatch Moonshine Gold Strawberry Moon Of June watch. Despite the grandiose name, it remains a microscopic detail in an otherwise bold design.
However, the launch of this whimsical timepiece remains a mystery. Despite its introduction on Swatch’s official Instagram channel, the watch remains elusive. It is nowhere to be found on Swatch’s official website or the press site of its parent company, Swatch Group. One can only assume that the 42mm-wide, 13.25mm-thick gray BioCeramic case and the quartz caliber movement mirror its predecessor, Moonshine Gold Edition. The price is also expected to remain consistent with previous releases.
You can buy this OMEGA x Swatch Mission to Moonshine Gold Strawberry on STOCKX
The OMEGA x Swatch Mission to Moonshine Gold Strawberry watch is a peculiar artifact in the realm of horology. It is a testament to the unwavering boldness and the playful innovation of Swatch, a brand unafraid to push boundaries and challenge conventions, even in the face of a galaxy of intricacies.
Launched on July 03 in 82 cities around the world, the OMEGA x Swatch Mission to Moonshine Gold Strawberry (reference: SO33M102-107) remains, like previous models in the collection, impossible to find on the official Swatch website. One can assume that the 42mm-wide, 13.25mm-thick gray BioCeramic case and the quartz caliber movement mirror its predecessor, Moonshine Gold Edition. The price is also expected to remain consistent with previous releases.
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