As summer unfurls its vibrant canvas across the globe, OMEGA takes a plunge into the blue, presenting a refreshing twist on the Seamaster collection. This exceptional timepiece line, which marks its 75th anniversary this year, gets a majestic unveiling in an array of unique pop-up boutiques stationed at some of the world’s most glamorous seaside locations.
In a grand celebration of this milestone, OMEGA flagged off its first seasonal boutique in the picturesque locale of Mykonos. This star-studded event saw an assembly of high-profile personalities, from film fraternity figures like George Clooney, Naomie Harris, and Paul Wesley to accomplished sailors like Blair Tuke and Peter Burling. They all gathered together to honor the timeless allure and nautical inspiration that the Seamaster encapsulates.
Throughout the summer season, three more pop-up boutiques made their appearances, capturing the essence of the ocean in Mykonos, Forte dei Marmi, Saint-Tropez, and San Diego. Each of these locations shares a unique bond with the sea, making them ideal destinations to showcase the Seamaster’s spirit of luxury, adventure, and refinement.
Inside these boutiques, the air resonates with the subtle whispers of the ocean. The walls, adorned with hammered steel, echo the shimmering ripples of water, while a statue of Poseidon, crafted from alabaster-inspired materials, stands as a monumental tribute to the Seamaster’s rich 75-year history. The display of vintage Seamaster watches alongside eight novelties from the Seamaster in Summer Blue collection truly invites an immersive exploration into OMEGA’s nautical narrative.
This carefully curated environment provides visitors with a unique opportunity to delve into the past, present, and future of the Seamaster collection. The subtle gradient of blue hues reflected in the dial design of these watches also finds a place in the boutique decor, creating a visually stunning tribute to the Seamaster’s historical association with the depths of the sea.
In the Aegean Sea’s radiant heart, the Mykonos boutique integrates seamlessly into the local environment, offering a unique blend of OMEGA’s maritime heritage and Greek tradition. The Forte dei Marmi outlet, located amidst picturesque Tuscan culture, promises a relaxing setting to explore the Seamaster’s intricacies, creating an idyllic space to while away the hours.
Across the ocean, in San Diego, OMEGA’s pop-up finds a home in the historic La Valencia hotel. Here, amidst the energy of city streets and the serenity of Pacific waters, visitors can dive into a collection that has charted its course since 1948.
Further along the coast, in the heart of the French Riviera, lies the Saint-Tropez boutique. Located within the Frojo Boutique, it offers customers a chance to discover the Seamaster Summer Blue timepieces while enjoying a breezy summer stroll.
These pop-up boutiques, each uniquely adorned with their distinctive charm, stay open throughout the summer season, inviting visitors to embark on a nautical journey with OMEGA.
Click on this link to read this article in French version
