Swiss watchmaking giant OMEGA recently unveiled its vibrant OMEGA Aqua Terra Shades collection, enlisting the help of three international celebrities to bring its vivid new models to life.
OMEGA ambassadors Zoë Kravitz, Zhou Dongyu, and Eddie Redmayne take center stage in a captivating campaign that celebrates individuality, style, and the versatile shades of time.
Zoë Kravitz, the multifaceted American actress, director, and model, joined the OMEGA family in 2022. Known for her unforgettable performances in the Divergent and Fantastic Beasts franchises, the HBO series Big Little Lies, and her portrayal of Catwoman in The Batman, Kravitz has emerged as a leading talent in the film industry.
The campaign, dubbed “Every Shade of You,” features Kravitz, Zhou Dongyu, and Eddie Redmayne promoting the stunning watch collection. Emphasizing the uniqueness of each individual, the campaign illustrates the myriad ways to express oneself through the choice of watch model colors, ranging from dazzling shell pink to understated sandstone.
Through a series of striking photographs and videos, the campaign showcases the diverse personalities of the ambassadors. Clad in black and surrounded by a rainbow of hues, the stars shine a light on the vibrant selection of dials in the OMEGA Aqua Terra collection.
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Chinese actress Zhou Dongyu, who also joined the OMEGA family in 2022, is renowned for her acclaimed performances in various film genres, from crime to romantic comedies. The youngest actress to have received the three most prestigious distinctions in Chinese film history, Zhou boasts numerous accolades, including the Best Actress awards at the 53rd Golden Horse Awards, the 39th Hong Kong Film Awards, and the 33rd Golden Rooster Awards.
English actor Eddie Redmayne, a long-standing OMEGA ambassador since 2015, is celebrated for his roles in numerous films, such as The Theory of Everything, which earned him an Oscar, Fantastic Beasts, The Trial of the Chicago 7, Les Misérables, The Danish Girl, and Black Death.
OMEGA’s President and CEO, Raynald Aeschlimann, expressed his admiration for the three ambassadors, stating, “Eddie, Zoë, and Zhou are perfect for this campaign. Their creative minds, unique talents, and lifestyles embody this versatile collection perfectly. We hope to inspire our customers to truly consider the colors they want to wear.“
Drawing inspiration from the sea and earth, the Aqua Terra Shades collection presents a variety of dial colors in either 34mm or 38mm formats. With an array of choices such as Atlantic blue, laurel green, or terracotta, customers can find the perfect watch to suit their desires, reflecting the vibrant shades of life’s journey.
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